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  • Writer's pictureJulianna Tramposch

We’re Seeing Red, Red, Red this Fall

By Julianna Tramposch


Ladies and gentlemen, it’s time to match the red carpet. The “it” color for Fall 2023 is

RED. Surpassing the wildly successful color of the summer “Barbie Pink,” it’s time for red to

take the spotlight. This color represents power, confidence, and elegance. This makes red a

perfect gateway into the business-core fashion aesthetic that has been very popular in New York

Fashion Week. According to Bazaar Magazine, fashion director of Bloomingdale’s Melissa

Galante Frank describes red as “strong and sexy,” making it an obvious choice for elevating

one’s wardrobe or outfit. She also says, “Red has been a color I’ve been forecasting for months

so I am beyond thrilled to see it on the runway!”

Society has always viewed red as a classic color, and this can be seen through the

timeless Red Lip and Cherry Red Nails. Icons like Cindy Crawford slayed in her red Versace

gown at the 1991 Oscars. It’s on the trend radar today because so many fashion labels have

incorporated red in their runways for the upcoming fall and winter season. Some people credit

Rihanna with setting this trend in motion when she performed in a scarlet red jumpsuit by

Loewe, for the Superbowl back in February. Top Fashion houses, like Fendi, Jaquemus, and

Prada, are incorporating this fiery and bold color in their AW23 collections. We first caught a

glimpse of this color trend in Copenhagen’s Fashion Week, and red was a confirmed hot color at

New York Fashion Week. We will be sure to see this color as the runway heads overseas for

London Fashion Week.

For those who dress mainly in neutral colors, it’s time to embrace this fiery color! Adding

one piece of red will completely transform any look into the perfect fall outfit. A beautiful

necklace, a cute pair of sunnies, or a cozy beanie are great options that are more subtle than a

head-to-toe red outfit.


Julianna Tramposch is a student writer for Boston University Fashion and Retail Association. She is a Senior at BU majoring in Public Relations in the College of Communications, with a minor in Hospitality in School of Hospitality.

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