By Julianna Tramposch
Ladies and gentlemen, it’s time to match the red carpet. The “it” color for Fall 2023 is
RED. Surpassing the wildly successful color of the summer “Barbie Pink,” it’s time for red to
take the spotlight. This color represents power, confidence, and elegance. This makes red a
perfect gateway into the business-core fashion aesthetic that has been very popular in New York
Fashion Week. According to Bazaar Magazine, fashion director of Bloomingdale’s Melissa
Galante Frank describes red as “strong and sexy,” making it an obvious choice for elevating
one’s wardrobe or outfit. She also says, “Red has been a color I’ve been forecasting for months
so I am beyond thrilled to see it on the runway!”
Society has always viewed red as a classic color, and this can be seen through the
timeless Red Lip and Cherry Red Nails. Icons like Cindy Crawford slayed in her red Versace
gown at the 1991 Oscars. It’s on the trend radar today because so many fashion labels have
incorporated red in their runways for the upcoming fall and winter season. Some people credit
Rihanna with setting this trend in motion when she performed in a scarlet red jumpsuit by
Loewe, for the Superbowl back in February. Top Fashion houses, like Fendi, Jaquemus, and
Prada, are incorporating this fiery and bold color in their AW23 collections. We first caught a
glimpse of this color trend in Copenhagen’s Fashion Week, and red was a confirmed hot color at
New York Fashion Week. We will be sure to see this color as the runway heads overseas for
London Fashion Week.
For those who dress mainly in neutral colors, it’s time to embrace this fiery color! Adding
one piece of red will completely transform any look into the perfect fall outfit. A beautiful
necklace, a cute pair of sunnies, or a cozy beanie are great options that are more subtle than a
head-to-toe red outfit.
Julianna Tramposch is a student writer for Boston University Fashion and Retail Association. She is a Senior at BU majoring in Public Relations in the College of Communications, with a minor in Hospitality in School of Hospitality.