Fashion and Retail Association
Alice + Olivia Debuts Mommy + Me Collection in Preparation for Mother’s Day
By: Julianna Tramposch
Alice + Olivia is a luxury women’s fashion brand that was founded by Fashion Designer Stacey Bendet in 2002. This New York City based company has a huge focus on juxtaposing whimsical and flirty, with sexy and sophisticated motifs. With Mother’s Day just around the corner, Alice + Olivia has recently dropped their newest collection: Mommy + Me. The #AOMini collection is also a collaboration between Alice + Olivia and Posh Peanut. Posh Peanut is a children’s boutique brand, and this collaboration has promised to donate a portion of sales to the Ronald McDonald House philanthropy.
This is the first time Alice + Olivia has extended their clothes to a new target audience: kids. Alice + Olivia has branched out to include accessories with their signature chic logo “The Stacey Face” on shoes, purses, phone cases, etc. This is the first collaboration to include children. The timing of this collaboration works perfectly and persuades consumers, particularly moms, of Alice + Olivia to buy the perfect outfit to celebrate Mother’s Day. Additionally, the perfect outfit for their “mini me.” Some of their new pieces include Sully’s Children Smocked Baby Doll Dress, which retails for $125. As for mom, a new piece includes The Bennet Pleated Wide Leg Jumpsuit, which retails for $695 Overall, the collection is very spring-forward, as all of the prints are floral, showcasing pink, white, and green colors. Alice and Olivia’s new collection, Mommy + Me creates the perfect OOTD for a fabulous Mother’s Day brunch. It is also a beautiful way to merge fashion with family.