By Erica Schwartz
Out with the old, in with the new! Boston University Fashion and Retail Association is proud to announce a new rebranding initiative in order to better represent the ever-evolving state of the fashion industry, as well as the mission of the club.
The new logo, designed by Vice President of Marketing and BU junior Sofia Hudzik, serves as a visual marker for the beginning of a new era for F&R. Shifting away from a traditionally feminine color like pink towards more gender-neutral shades of purple and blue, the new logo reflects F&R's ongoing commitment to promoting gender diversity and personal expression in the world of fashion.
Founded in the Spring of 2004, BU F&R has undergone many changes since its inception in order to reflect the culture of the fashion world at large. Today, the fashion industry is more creative, open-minded, and diverse than ever. F&R is eager to operate in this spirit of diversity and ensure that every student at BU has equal access to creative and professional opportunities in the fashion industry.
"F&R is moving into an era focused more on professional development, self-expression, and
breaking the boundaries in fashion," Hudzik explained in her presentation to the rest of the F&R E-board. "This rebranding is an effort to refresh expectations while keeping the same values rooted in its birth."
BU F&R believes that a fashion-focused club should reflect the ever-changing nature of the fashion industry and the world at large. Former editor-in-chief of Vogue magazine Diana Freeland said it best: “Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.”